About Mattress Industry Dealers Association (MIDAS)
Founded by Greg Jent and Steve Houk, the Mattress Industry Dealers Association brings together decades of experience in the retail mattress industry. Greg has been a successful mattress store owner in Bowling Green, Kentucky, for over 20 years, while Steve has owned and operated a thriving mattress store in Boise, Idaho, for the past 10 years. Together, they are dedicated to helping mattress retailers succeed by providing valuable resources, networking opportunities, and industry insights.
Empowering Dealers to Thrive in a Competitive Market
Increased Buying Power
Enjoy access to exclusive group buying opportunities for top mattress brands
Networking Opportunities
Connect and learn with a growing group of mattress dealers and vendors both online and at national events and trade shows
Data-driven Insights
Gain access to marketing support and sales strategies to attract more customers
Lower Costs
Maximize your profitability with special member discounts and promotions
Professional Development
Unlock educational resources, webinars, and expert advice on business growth
Industry Involvement
Collaborate with industry leaders, major vendors, and service providers to stay competitive in a changing market
Elevate Your Business with the Mattress Industry Dealers Association (MIDAS)
MIDAS’ mission is to facilitate the growth and success of independent mattress store owners through comprehensive training, effective marketing strategies, and collective purchasing power. Our goal is to establish a thriving community of independent mattress store owners, each benefiting from our tailored services and industry expertise.